A medium sized business isn't going to just pay for shit if it doesn't actually add meaningful value to do so. 6 grand a year as a dropped in extra cost is absolutely something that is going to make companies that aren't mega-conglomerations stop and re-evaluate their social media presence.

I don't think it was ever possible for Twitter to ever be profitable at the point of Musk's takeover. There's just way too much cash lit on fire already. You can change the fundamentals so you earn more than you spend, but it's not capable of making anywhere near the money speculatively thrown into it.

It's not dead yet because they haven't forced payment yet. But it's dying hard, and will die overnight the day they add a paywall.