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John Riccitiello steps down as CEO of Unity after pricing battle
(venturebeat.com)
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this post was submitted on 10 Oct 2023
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If they had initially introduced a normal revenue share system like they're offering now, very few people would have complained. I find the notion that this was all a deliberate move from Unity rather silly. The only thing it achieved was serious damage to their reputation (which wasn't great in the first place).
Oh, it is silly and it is stupid. Yet, it's how EA acted under Johnny here. That's the time they were regularly voted as the worst US company. They pulled this with so many things ("Fun surprise mechanics")
It can be both. It can be a deliberate, albiet stupid move. I think that they always intended to walk back the initial offer, they just bit off more than they could chew.