I'm sure many of you are already aware that YouTube has been rolling out anti-adblock detection for Chrome users for a few weeks now.
Today, as a long time Firefox user with the fantastic uBlock Origin extension installed, I got my first anti-adblock popup on the platform. Note that this may not happen to you personally for a while, but it is inevitably coming for everyone.
Thankfully, the fine folks at uBlock Origin have already advised a simple workaround (on Reddit, yuck!) which I will duplicate in a simplified form below for your convenience. I have tested it on Firefox and it is working fine for me (so far).
PLEASE READ AND FOLLOW ALL OF THE INSTRUCTIONS IN THIS POST.
Update uBO to the latest version (1.52.0+) . <== The extension itself, for technical improvements. You do this in your browser.
Remove your custom config / reset to defaults. <== This means removing your custom filters (or disabling My filters) and disabling ALL additional lists you've enabled. It might be quicker to make a backup of your config and restore to defaults instead.
Force an update of your Filter Lists. <== This is within the extension. Lists are what determine what's blocked or not. How to update Filter lists: Click 🛡️ uBO's icon > the ⚙ Dashboard button > the Filter lists pane > the 🕘 Purge all caches button > the 🔃 Update now button.
Disable all other extensions AND your browser's built-in blockers. <== No need to uninstall, just disable them. They might interfere with our solutions.
Make sure you follow all 4 points above. If you're seeing the message, it's likely due to your custom config (either additional lists or separate filters in My filters).
Restarting your browser afterwards may help too.
Once you've gotten rid of the issue on default settings, you can slowly start restoring your config (if you really need it). Do it gradually, to easier find out what was causing the issue in the first place. Once you find the culprit, simply skip it in your config.
If you want to use Enhancer for YouTube*, you have to* disable its adblocking*.*
May the ~~force~~ uBlock Origin be with you!
Update
Just wanted to mention a few things that have been pointed out in the comments:
- There are quite a few projects that provide an alternative ad-free front end to YouTube. These include Invidious, FreeTube, LibreTube, Newpipe, Revanced, and I'm sure there are several more options I've missed. I don't have any particular preference really but I routinely use NewPipe on my cellphone just because I tried it once and couldn't be bothered trying all the others.
- In step 4 listed above, to clarify, afaik you only need to remove adblocker extensions (if you have more than one installed) that might conflict with the uBlock Origin rules and trigger the anti-adblock, not all extensions.
- If you hate non-stop ads but want to support your favorite content creators then be sure to give them some love on Patreon or whatever alternative options they provide. Creators typically make only a tiny, tiny fraction of what YouTube makes in ad revenue, assuming YouTube doesn't just outright steal the lot, and it's a shitty business model that's ruining the internet. Even if you watch the ads, you're only supporting YouTube most of the time, not the creators.
Except they don't. They get demonetization from literally breathing from Google who treats them like shit, so it's best to donate to their patreons anyway.
Their demonetization "policy" or lack thereof is a major reason why I block ads. I don't believe that Alphabet operates in good faith in this matter.
The RIAA and MPAA are the driving force behind the copystrike behavior. I do think Alphabet has the resources and standing to resist and battle it in court, but that's clearly not their business model. Alphabet is not invested in protecting content generators, only in what metrics they can sell to ad agencies.
It's not a copyright problem. You get demonitized for saying "suicide" for example. They want an artificial happy place where no bad things happen and we can all have fun watching ads forever.
.. and rape and sexual assault and pedophile.. some videos (like on cults) are really weird to watch cus so many words are bleeped out.
That's not even always the issue though - like recently Veritasium had an ancient video demonitized for mentioning that the subject of the video committed suicide, so now their most recent video is a censored re-upload of it. They include a new segment talking about the frustrating demonitization scheme Youtube has.
Alphabet doesn't have to battle it.
If they just had copyright owners use the DMCA process, creators could counterclaim illegitimate takedowns and Google would have no liability for leaving the content up as proscribed by the claim process.
They choose to do their far more aggressive alternate system instead. It's not out of any obligation or legal exposure.
Those aren’t this only things that cause you to be demonetised though. Having the wrong opinion is enough.
And not the usual "wrong opinion". Some platforms demonetise you for the wrong opinion "hitler had the right idea" but youtube demonetises you for the wrong opinion "right to repair"
In the words of TomSka: "Ayy it's Youtube. We're going to demonetize and age restrict this video." "WHY?!" "Ohoho we ain't gonna tell you. But don't do it again."
I have so little sympathy for Google.
Next step from Google will be to make creators that have Patreon set up be ineligible for ad revenue or ban linking/mentioning Patreon outright.