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Pressure grows on Apple to open up iMessage
(finance.yahoo.com)
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this post was submitted on 12 Oct 2023
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The fact that other people they know also use it.
The app itself is pretty much the same as any other modern messaging app, but network effects are everything when it comes to messaging services.
This is why you see entire countries where everyone has WhatsApp or Facebook Messenger or Telegram, depending on what other people in the country are using.