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Netflix to open branded retail stores for some reason
(www.engadget.com)
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this post was submitted on 13 Oct 2023
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Makes sense. They have multiple franchises and they can either sell in Walmart and water down the franchise or make an exclusive store where they control the experience and increase the value of the products. Disney also has stores like that. As for the Squid Game experience it’s the local equivalent to Disney parks. Di’s I mention it looks like they’re copying Disney?
I enjoyed the Disney stores, they always were busy, but now they are all closing down it seems.
Same, but Disney has gotten so big and so loose with it's cash that they are burning the clothes off their backs to keep the train moving. It was just not profitable enough to keep that arm alive I guess
The entire chain of Disney stores in the UK closed years ago. A bunch of other narrowly branded shops have gone too.
If the likes of Disney didn’t think stores were worth it, I’m not sure how Netflix thinks it could work. There’s can be decent margin on merchandise, but also a lot of cost in running physical retail.