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Netflix to open branded retail stores for some reason
(www.engadget.com)
This is a most excellent place for technology news and articles.
The phrase "for some reason" is used here to mean "I think it's a dumb idea"
I mean, they could have saved money by just selling merch online. This is a dumb idea.
But the article says it's more than just a retail store. They have a restaurant and different experiences you can go to. You can't do that online