I figure it’s like cable companies. They get you hooked with a low price that puts the squeeze on competitors, then slowly jack up the fees on existing customers. It’s a safe bet when peer companies are also raising prices because where can the customers jump ship to that isn’t the exact same enshittified service? Plus, if there’s a series they’ve got you hooked on, are you going to want to leave or just rationalize that nobody else is better?

IMO we’re going to see more “subscribe for [extended time period]” and save $2/mo or maybe even timed contracts with abusive cancellation fees to keep customers on the hook.