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Why did the metaverse die? Because Silicon Valley doesn’t understand the concept of fun
(www.fastcompany.com)
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The crazy part is that it is not even clear what they signed up for. Everybody started talking "Metaverse" as if it was an actual thing. But it never was. There never was an app, a standard or much of anything.
Second Life ain't exactly perfect either, but at least that's an actual thing that exists and in which you can open up your virtual advertisement booth.