Even today the term Social media manager is still conflated with graphic designer, sales representative, customer information management, publishing, copywriter, photographer and creative writing, all the time.

Honestly, it's a legit position. Maybe not something that will last a long time, but to do it well you need to know what prompts to give.

The average person might put "cat on a speed boat" whereas someone's job would need to know what "bokeh" is, what kind of camera lens you want to simulate with what F-stop, know the rule of thirds, negative space, etc.

The problem is whether someone is willing to pay for that extra knowledge or get their nephew to pump something out on their iPhone then say it's good enough.

Part of what makes localized model engines and custom ML chips interesting is precisely their ability to enable small custom local models. Right now LLMs require so much computational power and massive amounts of data to be trained and operate that even the most expensive options lose money with every prompt query.

So, the reason every tutorial starts with "download this model". Is because there's a good chance you don't have the hundreds of super computer cluster chips and the several hundreds of exabytes of scrapped and curated data needed to train a natural language processing model. There's a reason there are only big players in this game.