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We Finally Have Proof That the Internet Is Worse
(www.theatlantic.com)
This is a most excellent place for technology news and articles.
I think they care the other way around. Many people admire big corporations and either work for one or wish they could. Just think about Apple fans as one example. So if you tell them there is Reddit, which is run by a company for profit, and there is Lemmy, which are a bunch of servers run by computer nerds for the joy of it, this will actively draw many to Reddit.