do you think that the content creators that you enjoy would be able to exist as profitable businesses

I'm probably showing my age, but there was a time in human history, where people created things not because it was or could be a profitable business, but because they were inspired to share their vision, or humor, or art with the world. In the years before 2008, and in this mythical time on the internet, we did and were and created simply "for the lulz". If anything, I think that focusing on the idea that your job on the internet is to "generate content" is a toxic leak from neoliberalism/ VC culture. Its the commoditization of the self.

No one joined SA's or Farks photoshop contests because it made them money. We did it because it allowed us to be funny, to one another, for one another. We pitched in together to cover the server costs and that was that. In fact, that's how Reddit stayed alive. We pitched in together to cover server costs so that we could do things for ourselves (memes, nudes, music, whatever..). I learned to code making crappy flash games for new grounds not because it was profitable, but because it was fun, and cool to be a part of a community who loved to make thing and then give them away.

The enshitification of all things is a symptom of a broader issue, which is the commoditization of the process of self actualization, which happens through lived experience. The human desire to build, to create, to make art, to talk, chat and communicate; its part of a process where we find out who we are.

There are plenty of things in life that are worth doing that aren't profitable. The ideal that we should allow a neo-liberal doctrine to determine how we find out about ourselves via our creative expression, for me, is worth resisting.