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Youtube's Anti-adblock is illegal in the EU
(eupolicy.social)
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this post was submitted on 19 Oct 2023
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Cool, so YouTube will start putting pop ups that require you to consent to the detection in order to watch videos. That's what everyone did with the whole cookies thing when that was determined to be illegal without consent.
that would be illegal too, because that information is not strictly necessary for their service - they could only opt to not provide the service in the eu
I don’t agree. They can reasonably argue that advertising is a requirement of their business model, so it is necessary to advertise. Therefore it is necessary for them to block access to those blocking advertising. The directive cited isn’t intended to make advertiser supported services effectively illegal in the EU. That would be a massive own goal. It’s intended to make deceptive and unnecessary data collection illegal. Nothing YouTube is doing is deceptive. They’re being very clear about their intention to advertise to non-subscribers.
Couldn't that claim be countered by pointing out that they already deploy a for pay approach called youtube premium?
No, because businesses have multiple revenue streams. YouTube has a subscription offering, and a free, advertiser-supported offering. Both are part of their business model.
alright