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this post was submitted on 20 Oct 2023
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LMG has slowly built up their YouTube audience over many years and grew their revenue along with it, you couldn’t just plop down an unknown Linus Media Group cold onto YouTube today and succeed. In addition to that Linus Media Group relies on a metric shit-ton of short and long form content output, which isn’t the format of what is essentially a talk show.
Stewart is already a very well known dude and he can build his audience in a very short time. Linus started from zero. Jon is starting from 1000. He won't need to build anything. He'll only a couple of social media posts and he'll have millions of subs. Anyway, this is moot. He will still do his own thing. He doesn't even know who I am anyway. Lol
Moving an audience between two internet platforms isn’t as easy as you think, much less moving between TV and internet.
And that still wouldn’t solve the whole issue of YouTube not being designed around TV show long-form content. You can’t just lift and shift a talk show to YouTube and expect it to make the same money. The volume of content LMG has to put out on a daily basis is nuts. They’re constantly working on on a dozen project at once, need multiple hosts, and even multiple channels with themed content.
You’re comparing apples and oranges don’t seem to understand the glaring differences between these two things lol.