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Tumblr says it’s going to “fix” its “core experience” to appeal to new users
(www.theverge.com)
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Tumblr's problem, at least when I stopped using it 10 years ago, was that it was kind of an SJW hellscape. The most toxic of toxic activists made their home there, and it was a profoundly unpleasant Internet experience. They'd have to pay me to use their site again.
Would be curious in the article if you can turn up a link to it.
By that same logic reddit was a harbor of alt-right and other shitty people but if you curated your experience with it you could mostly avoid it. Similarly so with tumblr in my experience.