I see your point, but context matters. The title is saying: "PCs are a superior kind to consoles (and macs)". Saying that a certain type of technology is superior to another is absolutely okay, even though the same can't be said for people. Banning certain phrases in spite of the way they're used will do more harm than good to us in the long run. Additionally, people who constantly get so worked up about the usage of these phrases and words are the same ones who grant them the enormous power they hold over us.