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Automattic's Tumblr/ActivityPub integration reportedly shelved
(notes.ghed.in)
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this post was submitted on 25 Oct 2023
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Technology
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Boo, uncool. Shouldn't have announced it at all if it were that unfeasible.
I realize that letting people outside Tumblr read Tumblr posts means losing ad revenue on new users, but keeping Tumblrites on Tumblr and allowing them to bring in Mastodon/Lemmy/pixelfed posts would keep the existing users more glued to the platform (more ad revenue). I guess they're gunning for new users primarily.
They are. They want growth (more users), not more engagement from current users.