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Random thought: Windows is largely successful because of Piracy
(lemmy.sdf.org)
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"a lot of options" like what? You have OS X and Linux. OS X only runs on Apple hardware (not including Hackintoshes) and Linux is still seen as less desirable than Windows, because everyone and their grandmother has used Windows at some point in their lives. They've probably never even heard of Linux. If they've never heard of Linux, they've definitely never heard of BSD or Solaris.
By the 2000s Microsoft was the dominant force in computing, Apple was suffering and only regained its foothold in the market after Steve Jobs came back in 97,and it still took years to become popular. Apple was always seen as a premium product so of course it wouldn't be popular in countries like India. The only way you can usually get Linux on a PC is to build it yourself and install it, or buy it from the very few manufacturers that actually sell a computer with it pre-installed. So what does that leave? Windows.