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Meta's ad-free scheme dares you to buy your privacy back, one euro at a time
(www.theregister.com)
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this post was submitted on 31 Oct 2023
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This is the best summary I could come up with:
From November, it will be possible to pay Meta to stop shoveling ads in your Instagram or Facebook feeds and slurping your data for marketing purposes so long as you live in the EU, EEA, or Switzerland.
The higher price for iOS and Android is blamed on the cut Apple and Google demand for purchases.
As for why the company is doing this, it all comes down to the rulings of European regulators, who have been cranking up the pressure on how social media outlets use personal data.
The company said: "In its ruling, the CJEU [Court of Justice of the European Union] expressly recognized that a subscription model, like the one we are announcing, is a valid form of consent for an ads funded service."
Meta is expecting a substantial amount of cash from users for not slurping their data for marketing purposes, which seems to be at odds with the spirit of rulings from regulators, if not some of the actual words.
The company said: "We're continuing to explore how to provide teens with a useful and responsible ad experience given this evolving regulatory landscape."
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