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Meta's ad-free scheme dares you to buy your privacy back, one euro at a time
(www.theregister.com)
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this post was submitted on 31 Oct 2023
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Except you don’t get your privacy back. AFAIK the subscription model is only to remove ads.
That would be pointless. They introduced this in response to the EU not considering just mentioning the tracking in the T&C. You need to give informed and freely given consent to tracking. You cannot say “you can only access this service if you consent to being tracked”, you have to give an alternative. This paid subscription is meant as the alternative.
So the goal of this subscription is not to get people to subscribe, but to give people a tracking-free option so they can keep tracking them with the free tier.