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Facebook owner Meta faces EU ban on targeted advertising
(www.reuters.com)
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Users get a service, so it can be argued they are paid in kind. That's the price of their "free" services.
Whether you agree with that or not, websites are unlikely to pay users to use their services (unless they're at least providing content) any more than a coffee shop would pay its customers to drink their coffee.
It's non negotiable. I'm always going to use every tool I can to block tracking networks.
If they respond by not letting me use the service... that's fine I'll find a competitor. But in my experience that's pretty rare. Usually they're happy to let people use their service even if they can't track some people.
The only real road block I've ever seen is occasionally a service will ask me to prove I'm not a robot. I rarely bother with proof - just close the tab and switch to an alternative that doesn't do that garbage.
The coffee shop isn’t getting paid by someone besides the customer for them to drink the coffee
Unless they’re doing some pharmaceutical beta testing without us knowing, which would then be more in line with how we’re treated by meta