Payback is fair? Even though these very digital megacorporations are just now facing antitrust lawsuits for very good reasons? The only argument for having to use these platforms as a content creator is reach. But if Google, Amazon, Meta, etc. only got their market-dominating positions by illegal means, nothing is fair about wanting payback.

I am paying money to people creating content for me directly, even for some YouTube channels. If I were to abide by Google's rules, I'd have to pay double. For the infrastructure & the people actually producing the content. Sorry... Why would I? I will not pity a monopolist because of their lost profits as long as I can circumvent it somehow.