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this post was submitted on 02 Nov 2023
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Google also said they would cancel there plan to roll out FLoC after significant pushback a while ago, only to renamed it as Ad Topics and roll them out anyway when no one is looking. If Google do the same with web integrity API, I wouldn't be surprised anymore.
To be fair, FLoC had signifient issues and could be used to fingerprint users. Google's whole point of FLoC was to get rid of third party cookies, to stop sites from fingerprinting users and tracking them throughout the web, so FLoC didn't really solve the problem in that regard. With Ad Topics, only a limited subset of topics are presented to the advertisers, and fake data is injected, making that fingerprinting less likely.