397

Google emails revealing disagreements b/w Product and Advertising teams about manipulating search to drive ad revenue (gizmodo.com.au)

submitted 1 year ago by restingboredface@sh.itjust.works to c/technology@lemmy.world

28 comments fedilink hide all child comments

tl/dr: email chains used as evidence in DOJ Google antitrust case show internal arguments about drops in # of searches, and how to increase them so that people see more ads. Search team wants to create better search results to keep people coming back.

Advertising team wants to find any way to make people search for as long and as often as possible ("increasing the journey length") even if it means delivering less relevant search results.

You can actually read many of the trial documents here -
https://www.justice.gov/atr/us-and-plaintiff-states-v-google-llc-2020-trial-exhibits

this file was particularly interesting. https://www.justice.gov/d9/2023-11/417557.pdf

you are viewing a single comment's thread
view the rest of the comments

[-] theodewere@kbin.social 122 points 1 year ago

Advertising team wants to find any way to make people search for as long and as often as possible (“increasing the journey length”) even if it means delivering less relevant search results.

i now understand what i've been seeing a whole lot better.. any time marketing starts interacting directly with engineering, your tech company is in trouble..

[-] Nommer@sh.itjust.works 33 points 1 year ago

And this is why I consider advertisers leeches. Anything to get more crap shoved in our faces no matter what it costs us, not them.

this post was submitted on 03 Nov 2023

397 points (99.0% liked)

Technology

59648 readers

2014 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS