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this post was submitted on 03 Nov 2023
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I believe podcast advertising is way down across the industry.
Yeah, I see why, it’s the same audience. Your first ad run will be your biggest performer and it diminishes from there.
You have to cast wider and be infrequent with your ads. It’s been a learning curve.
There’s a lot of traffic out there to find but yeah, a lot of that traffic is from social and search, which gives you as an advertiser 3rd tier quality results if you advertise on websites.
Having to get creative. Need to pay sites that monitor traffic and find the ones that get a lot of direct traffic. Now getting an ad on those sites has been tough too. It’s been a grind but worth it so far.