397
Google emails revealing disagreements b/w Product and Advertising teams about manipulating search to drive ad revenue (gizmodo.com.au)
submitted 1 year ago by restingboredface@sh.itjust.works to c/technology@lemmy.world
28 comments fedilink hide all child comments

tl/dr: email chains used as evidence in DOJ Google antitrust case show internal arguments about drops in # of searches, and how to increase them so that people see more ads. Search team wants to create better search results to keep people coming back.

Advertising team wants to find any way to make people search for as long and as often as possible ("increasing the journey length") even if it means delivering less relevant search results.

You can actually read many of the trial documents here -
https://www.justice.gov/atr/us-and-plaintiff-states-v-google-llc-2020-trial-exhibits

this file was particularly interesting. https://www.justice.gov/d9/2023-11/417557.pdf

you are viewing a single comment's thread
view the rest of the comments
[-] Marin_Rider@aussie.zone 71 points 1 year ago

marketing is up there with the most useless, scummiest professions

[-] Womble@lemmy.world 12 points 1 year ago

Bill Hicks had the right idea.

[-] b00m@kbin.social 2 points 1 year ago

First thing that popped into my mind was his bit. thx for linking

this post was submitted on 03 Nov 2023
397 points (99.0% liked)

Technology

65882 readers
1359 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world