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Google emails revealing disagreements b/w Product and Advertising teams about manipulating search to drive ad revenue (gizmodo.com.au)
submitted 1 year ago by restingboredface@sh.itjust.works to c/technology@lemmy.world
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tl/dr: email chains used as evidence in DOJ Google antitrust case show internal arguments about drops in # of searches, and how to increase them so that people see more ads. Search team wants to create better search results to keep people coming back.

Advertising team wants to find any way to make people search for as long and as often as possible ("increasing the journey length") even if it means delivering less relevant search results.

You can actually read many of the trial documents here -
https://www.justice.gov/atr/us-and-plaintiff-states-v-google-llc-2020-trial-exhibits

this file was particularly interesting. https://www.justice.gov/d9/2023-11/417557.pdf

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[-] Potatos_are_not_friends@lemmy.world 7 points 1 year ago

Constant minefield and multi-shift alliances.

I lead web applications.

Last year, I + legal team was in a war with ad team because they were whining about tracking during the CCPA rollout.

This year, it's me + ad vs legal team over them wanting to slap compliance notices everywhere that affects user experience.

this post was submitted on 03 Nov 2023
397 points (99.0% liked)

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