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this post was submitted on 06 Nov 2023
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Sorry mate this is not some special fight club logic. It's not even really accounting or economics logic, it's just kinda common sense.
What price should I sell my lemonade for? I'll have more customers if I sell it cheaper...
The part which seems lost on most commenters is that these companies have huge and very sophisticated market research campaigns. They can predict with great accuracy how their demographics will respond.
That's pretty much what the above person said lol
They have a good idea of how many people will leave before they do it.