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this post was submitted on 06 Nov 2023
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I sometimes think they might be intentionally steering people away from longer term connections because the core model of app development teams nowadays is constantly driving engagement. A long term connection means (hopefully) no more engagement.
That's almost precisely their business model.
Get users, retain users, turn users into recurring paying customers.
Dating apps don't exist to find you connections, they exist to keep you hooked. They'll give you the bare minimum of opportunities necessary to make you think they're viable, drag it out as long as possible, pressure you to pay for premium, and if they ever developed a matching system that worked well, they'd bury it to stop half their userbase from marrying each other and uninstalling the apps.
This is silly to me for dating apps cuz there are literally always new customers entering the market every single day. It's not like ppl stopped turning into adults suddenly.
Yes but why stop to the new adults when you can keep your user base? More growth more money.
That is the end of the reflexion for companies.