I think the way 2k does it is a good model. They release in epic exclusively for like 6 months, and tben steam and epic after. Idk what the different requirements are for the various game stores, but the build version should be the same for a software that large.

It’s also the publishers job to handle marketing, so that would fall under their purview rather than the devs at least. With 2k’s model for the ‘lands series, they get the best of both worlds for the most part. The only customers they lose are the ones who are staunchly against using multiple game portals or just really dislike epic for one reason or another.

For a small developer, I do agree though. It comes down to whether they think a larger audience will benefit them. Sometimes being a large fish in a small pond is better, sometimes not. I won’t pretend I’ve got personal experience marketing and selling a game, but I do believe (and not just because I’m a developer) that the dev companies and publishers should get more of the pie than the platform they are selling on.