This is the best summary I could come up with:

Disable your ad blocker or pay for Premium, warns a new message being shown to an unsuspecting test audience, with the barely hidden subtext of "you freeloading scum."

The reason YouTube has been dabbling with its own "Unblock Or Eff Off" strategy instead of bringing down the universal banhammer is that it knows how much it will upset the balance of the ecosystem.

Google has revenues in the hundreds of billions of dollars, while publishers struggle to survive, and users have to wear a metaphorical hazmat suit to stay sane.

The pre-internet days saw advertising directly support publishers who knew how to attract the right audiences who would respond well to the right adverts.

YouTube's business model is a microcosm of the bigger ad tech world, where it basically needs to spam millions to generate enough results for its advertisers.

Of course, this wouldn't provide the revenues to YouTube or the ad tech business obtainable by being spammy counterfeits of responsible companies with a lock on the market.

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