I think its both tbh. Money is certainly a factor, we live in a Capatalist society, the more money you have, the more you can do and influence, so even companies with the best of intentions will focus on profits. But with the shit Valve does, like the Steam Deck being a Linux machine (and thus open source), and working through the legal hassle of designing and making developers agree to digital item returns/refunds, I'm thoroughly convinced Valve generally does just want to make the gaming scene better as well because the employees themselves are also gamers