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WhatsApp head confirms ads in the messaging app are still in the works
(www.theverge.com)
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It's not that difficult. During the pandemic there was a privacy scare when Whatsapp was rumored to plan on breaking encryption. There was an upsurge in Signal installations and I actually got a small group to use it for a few weeks before the scare died down and we returned to Whatsapp.
If Meta really thinks people won't switch it may have an unpleasant surprise.