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Unity warns of likely layoffs following runtime fee decision
(www.destructoid.com)
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Thanks to the Dodge brothers, that's practically a requirement for publicly traded companies.
Ford did a nice end run on them eventually. He had to do twice. He never liked investors.
At least initially Dodge released a upgraded Ford for their first vehicle before things really got into the make them different for each year to create a reason for customers to buy a new one to replace their current one mode.