Also, making a good game is always a risk, it’s an intersection of tech, business, and art. Control e.g. sold only a few million copies, depsite being widely praised.

If you however want be sure, you invest a lot in marketing and monetisation, targeting a wide audience as you said, and can take a lower risk to make back your investment. Absolutely hate this of course, but luckily there are still good games, as long as e.g. Sony is willing to take that risk to sell more PS consoles, or we get wonders like BG3