New ways of cooling data servers and batteries for EVs. Rather than typical air or water/glycol cooling we’re immersing the components in a dielectric fluid. It’s an interesting space as both the hardware and fluids are being developed simultaneously. The company I work for is developing the fluid.

About 90% of the fluids out there are just oils taken directly from a refinery and repackaged under different names with a ton of marketing. Yet, end consumers don’t really understand the technical details of the the fluids so they tend to fall for whoever has nice marketing. We’re out to change that and show that the chemistry we add improves the performance and durability of the fluid. So half the job is engineering and the other half is educating customers.