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WoW Tokens now require you to buy a real-money subscription first
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But somebody else has spent the real money to buy a token. The only justification for the concept is, that it allows people with less time and more money to balance things with people with more time and less money, in an effort to curb the expansive illicit gold trading that happens otherwise (and still does).
Without the motivation of the people with less money and more time, to afford playing for free, the whole concept is weakened and the token sellers are more inclined to go back to illicit gold farmers.