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TV producers wanted AI rights of extras forever, says union
(www.theregister.com)
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this post was submitted on 14 Jul 2023
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Crowd extensions are already pretty common with traditional VFX techniques.
I worked in Hollywood editorial for a bit and, IMO, the producers are playing up the AI stuff so that said stuff can be given to the writers and actors as a "victory" instead of the real spectres in the room:
streaming residuals need to get the same payout and transparency as home video and syndication did
streaming numbers need to be made available to creators to facilitate the above.
the 'mini-room' system that totally disconnects writers from the productions they are writing for needs to be broken down.
Yeah I’m a bit confused why suddenly ‘being scanned’ is news. Digidoubles have Been commonly used for well over a decade now in film.
It's because the producers want their counterparts spending time, energy, and perceived social capital negotiating over it rather than the things the Producers actually worry about having to give up.
IMO it's pretty transparent, but creative people are pretty scared of AI right now so it might be a good bargaining tactic if they can get rank and file Union members to tie up the negotiatiors by reacting.