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Technology
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They already have Youtube premium. But $14/month is an insane price. I refuse to believe that is anywhere near the typical ad revenue they get from people. That is more than many streaming services.
Not that I support anything their doing, but managing YouTube has to be an order of magnitude more expensive to operate than a streaming service. I actually think they could get some sympathy if they took more of a Wikipedia approach and we're more open about the costs to operate YouTube. However much we might hate Google, YouTube is practically a public good in the way it operates and the world relies on it.
An interesting idea. But non-profit is antithetical to Google’s business model.
How could hosting other people's work and at most giving them a cut of the ad revenue be more expensive than
A. Paying for streaming rights to other people's work. B. Creating your own works And C. Paying to host all of the above. ???
Unless you're saying that the hours streamed from YouTube is so vastly more than any streaming service that it out costs all the other costs Netflix etc has in licensing and content creation.
It's not, because it's a lot easier to get someone willing to pay anything in the first place to pay more than it is to convert a free user into a paying one. So as long as a yearly rise doesn't lose them more in profit they'll keep increasing the price it until it does.
Though I really doubt that on a platform as huge as YouTube halving the cost to $7 wouldn't get them twice the paying customers almost instantly, because $14/month is simply ridiculously expensive.
I'd love to see a plan where you just pay to rid of the ads, but YouTube is past YouTube, they would rather everyone pay YouTube premium as is.
They had that plan over here. But they killed it just before the war against ad block started (it was around half of the price of premium)