I started reading your comment and thought “please be about Wave” haha. The funniest part about Wave is how they learned no lessons from it.

The invite-only model worked great for Gmail because it was an actual service with real utility and people wanted in (1GB storage was huuuuge). But with social networks, the courting ritual is reversed, because without a critical mass of users the product has no utility.

So what do they do with G+? Invite only 🤦‍♂️

And by then they had something like half the world running Android, with Google accounts… and didn’t just let them in. Youtube should have been a simple “if you want to check out G+, your Youtube account will get you in, otherwise carry on.” Instead they make it invite only and then bully youtubers into registering.

It’s just mind-boggling how little they understood about social networks after building such a wonderful piece of software for it.