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Dbrand is suing Casetify for ripping off its Teardown designs - The Verge
(www.theverge.com)
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this post was submitted on 24 Nov 2023
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This is the best summary I could come up with:
Dbrand, the device skin company known for trolling brands like Sony and Nintendo, is waging a legal battle of its own.
The company is suing rival Casetify over claims it blatantly copied Dbrand’s Teardown device skins and cases, which are made to look like the internals of whatever phone, tablet, or laptop you’ve purchased them for.
In March, one user on X (formerly Twitter) pointed out that Casetify appeared to be reusing the image of the same internals across different phone models, which means they didn’t accurately represent the insides of each device they were sold for.
“If CASETiFY had simply created their own Teardown-esque design from scratch, we wouldn’t have anything to take issue with,” Dbrand CEO Adam Ijaz tells The Verge.
That’s why, instead of issuing a cease-and-desist order, Dbrand is hitting Casetify with a federal lawsuit in Canadian courts, where the company is based, and seeking eight figures in damages.
Dbrand is also launching a brand-new set of X-ray skins across its entire portfolio today that are rather different from the Teardown ones — they’re black and white, captured at 50 micron resolution by a lab called Haven Metrology, and show details that wouldn’t be visible simply by removing the back cover of a phone, laptop, or gaming handheld.
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My favorite part of this was X “(formerly Twitter)” even when a bot is most efficiently paraphrasing it’s still necessary to waste two words to clarify that stupid apps name.