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Gamers enraged at Ubisoft for injecting ads into the middle of video games
(www.techspot.com)
This is a most excellent place for technology news and articles.
I'm pretty certain that I read a comment like this back in 2010 to 2012 on Reddit. Hell it may have been on Slashdot or Digg back in 2008.
As you've said, the only way to stop this is for everyone to stop feeding the beast. The problem is that F2P works now in 2023 as a business model, and clearly worked back in 2010 as DDO, and SW:TOR are still chugging along.
I don't think it is feasible to end these predatory practices unless one can manage to get every single government in the world to outlaw them. Good luck on that.