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Amazon is now automatically playing fullscreen video ads on Fire TV
(9to5google.com)
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Yeah, Chromecasts are much better than Fire TV's, due to the more control you have over them and how easy it is change the launcher vs. Amazon actively preventing it. Basically same price and budget as well. Plus Google running a newer version of Android in general vs. Amazon's, etc. Chromecasts are probably lesser of the two evils imo.