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Gamers enraged at Ubisoft for injecting ads into the middle of video games
(www.techspot.com)
This is a most excellent place for technology news and articles.
Fair AAA will always have a core demo who don't care as long as their addiction is fed, but I think the fuss we raise should at least keep it out of the majority of games, and make people implementing it feel kind of scummy, so that's something.
Like MTX are relegated to a very specific "type" of game which is instantly identifiable, and not that well regarded compared to more, uh, pure (?) games.
Summed up: ads and dark patterns will always work on a certain segment of the population, but they don't necessarily get to be seen as normal or cool.