1. Running fibre really isn't as complicated as you make it out to be. The only problem is that you can't do any 90° turns, so just running it along the walls isn't possible. And the fact that the lasers each cost about 30€ for your standard 10G connection isn't really helping either.

And I really would like to see the job where running fiber gets you $200/hrs, i would switvh to there on the spot. The most complicated part is splicing 2 cables together and that isn't all too hard with the right tools and machines.

2. The article isn't talking about cables at all, but rather the ethernet protocol that is used as a standard for data transfer for a long time now. It has nothing to do with the debat over fiber vs. copper.