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A Novel Approach to Youtube Ads
(9to5google.com)
This is a most excellent place for technology news and articles.
Oh I don't expect it to be free and ad free. Just not as invasive as it is now, the ads are relentless especially when the form factor of videos are usually proportionally quite short.
Alternatively have a reasonable price for add free. Google is an enormous company which operate as a loss for monopoly and exposure reasons, they've put themselves into this position