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Google caught placing big-brand ads on hardcore porn sites, report says
(arstechnica.com)
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this post was submitted on 30 Nov 2023
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Contract violation for brand safety and media buy. Possibly fraud.
Imagine buying a vegan gluten free cake for 30 bucks. The baker gives you a dairy and gluten cake actually worth 15 bucks retail price.
I'm imagining this, and am just stuck here thinking that I should have just bought a chocolate bar, now what?
Advertisers by media (ad space). That ad space is usually defined by parameters or attributes. It could be based on characteristics of the user, like demographic or audience (like car shoppers), but often has other criteria of content attributes, and that can be negative attributes, like no ad space on porn sites or on pages where my direct competitors also have ads. So when Google misrepresents that ad space to the advertiser that had those specific parameters on the deal, it's a problem.