I can’t say if I’d be swayed into a purchasing decision by a porn site ad for collars from a pet store or rope from a hardware store. But I would absolutely respect the hell out of them for it. (Actually, if a hardware store made a “build this!” style ad where you made some sort of kink hardware from a pick list and free plans, I might actually go for it, because I like crafts and kink.)

Can you imagine the opportunities for novelty beds? Not just the newfangled memory foam ones or the adjustable base ones, but the ones with the slits and divots and cutouts for pillows that promise to solve all the problems with side sleepers and intense cuddlers? I don’t need any of that but I’d definitely be more receptive to one if I saw something interesting being done with them.