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Reddit updates look after rough 6 months and ahead of reported IPO
(arstechnica.com)
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Reddit also said the font has "large x-height for readability and disambiguated letterforms for rapid identification" and improved accessibility.
On Tuesday, Bloomberg reported that Reddit is "holding talks with potential investors" for a 2024 IPO filing.
The top comment on Acidtwist's post announcing the branding refresh reads: "My love of old.reddit.com continues to grow."
Another reply pokes fun at the Reddit marketing video shared that encourages people to "think of something you like or enjoy."
And after Huffman reportedly warned employees to "be mindful of wearing Reddit gear in public," due to potential backlash in June, maybe a new look was necessary.
Advance Publications, which owns Ars Technica parent Condé Nast, is the largest shareholder in Reddit.
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