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this post was submitted on 02 Dec 2023
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Companies have tested this. A DIY chain ran an ad and people complained it was annoying, so they stopped running it. Their sales started to decline. Started running the ad again and sales went up.
Probably you're not the target audience and just collateral damage in the ad war, but for the population in general they work.
A DIY chain is the ad I’m most unlikely to see. The only ads I see are usually the same 5 auto makers advertising the same bland cars on a cliff or in a desert. The vast vast majority of ads don’t work and waste everyone’s time for a small bump in sales and recognition. Especially since the variety of the US market is dominated by so few billion dollar businesses. Like Walmart still advertises. Walmart. The company that owns like 40% of grocery sales in the US and can’t pay their workers a living wage. They’ll gladly stop you from watching your shows though because their marketing department needs a salary.