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Inside the 'arms race' between YouTube and ad blockers
(www.engadget.com)
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It's interesting that no one is bringing up Vimeo in these discussions but I remember a thing a few years back where they disabled features that would make them a YouTube alternative (private links that you could share with your Patreons only or smth?) and when ask about this they stated that their target market isn't small creators.
Anyway I would really hope that all this would bring people to Peertube like the Twitter implosion did for Mastodon and the Reddit fails for Lemmy but it doesn't seem like it.